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The folks at Norpak sent in this news announcement:
For immediate release
NORPAK CORPORATION LICENSING IBM TECHNOLOGY TO ENHANCE DIGITAL TV SPECTRUM
Licensing Agreement Enables Advanced Interactive TV Services
(April 24, 2001): Norpak Corporation, developers of television-based data transmission and interactive systems, announced today it will license IBM's advanced MPEG multiplexor design. This capability will deliver a wide range of uses of the Digital TV spectrum for advanced services ranging from simple injection of ancillary data to fully interactive TV. The multiplexor provides realtime embedding of data into MPEG-2 transport streams for the purposes of broadcasting data over terrestrial, cable and satellite digital television.
"Working with leaders in Broadcast TV systems reiterates IBM commitment to providing the best possible technology solutions for broadcasters," said Dick Anderson, general manager at IBM. This partnership allows us to rapidly bring Technologies from IBM Research to the marketplace. Our ability to connect our servers which deliver rich-media over Digital TV systems will be significantly enhanced with this new product from Norpak."
Norpak supplies a complete line of TV data encoders, receivers, bridges, and system applications software. The IBM solution adds to Norpak's advanced designs, and provides ad hoc MPEG2 splicing which is fully compliant with existing industry standards.
"Norpak is pleased to take the lead in advanced data systems for Digital Television through this association with IBM. Norpak has lead the TV data industry for over 20 years through analog, digital and HD. The license of this technology from the Thomas Watson Research Center will ensure we continue to lead in the MPEG2 environment, " said Jim Carruthers, Norpak President. IBM's advanced technology will allow Norpak to offer broadcasters a low cost, high performance family of MPEG products."
ABOUT NORPAK
Norpak Corporation is a Canadian based supplier of TV Data Broadcast products,
systems and software for transmitting data on any standard TV signal. The company
is the world's leading supplier of TV Data Broadcast solutions, with over 20
years experience and more than 3,500 systems installed in 42 countries. Its data
monitoring, filtering and substitution products, which support tight video and data
synchronization, provide broadcasters with a full line of multistandard data solutions.
Norpak's customers include TV broadcasters, cable TV system operators, content
creators, system integrators, OEM suppliers and value-added service providers.
Typical high-speed applications include interactive television (ATVEF), point-to-multipoint data transmission, file transfer, news and stock quote delivery, Internet content distribution, electronic publishing, and weather radar image transmission. Low speed applications include Gemstar's TV Guide Plus+, which delivers the TV Guide to TV sets over the VBI, the Nielsen TV rating system and Closed Captioning for the hearing impaired. Additional information on Norpak technology and products can be found at http://www.norpak.ca.
About IBM
IBM is the world's largest information technology company, with 80 years of
leadership in helping businesses innovate. IBM is helping media and entertainment
companies worldwide take advantage of the business opportunities made
possible by digital technology. IBM offers a comprehensive portfolio of
solutions, networking and service offerings that is transforming the traditional
creative and business processes of media and entertainment companies and
positioning them to leverage their intellectual assets into new commercial
opportunities. Additional information on IBM strategy for the media and
entertainment industry can be found at www.ibm.com/solutions/media.
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