Lois Paul & Partners sent in this news item for iMagicTV:

iMagicTV and Motorola Join Forces in Strategic Business Alliance

SAINT JOHN, NEW BRUNSWICK, CANADA - February 15, 2000 - iMagicTV today announced it has signed a strategic business alliance with Motorola Inc., through its Semiconductor Products Sector. Under the terms of the alliance, both iMagicTV and Motorola will engage in joint marketing, promotion, sales and product development activities to further the digital TV over broadband marketplace.

This agreement provides for joint marketing by both parties for the promotion of the complimentary products consisting of Motorola's Streamaster interactive multimedia architecture and iMagicTV's interactive television over broadband delivery and management software, DTV Manager.

"Streamaster offers an innovative and powerful solution to help us deliver television features such as digital television, pay-per-view, Video-on-Demand, gaming and e-commerce that are so much in demand by consumers," said Marcel LeBrun, president and CEO of iMagicTV. "This agreement will enable Motorola and iMagicTV to more effectively develop our products to work seamlessly together so that telecommunications companies (telcos) can deploy competitive television services to their customers."

iMagicTV's DTV Manager software enables telcos to increase revenues and reduce costs by providing digital TV services to consumers over the telcos' existing copper infrastructure. DTV Manager supports the delivery of a range of services including interactive television, Video-on-Demand (VOD) and Internet TV, giving the consumer unprecedented convenience, choice and control of their entertainment experience.

The Streamaster platform enables high performance entertainment, video communications, and multimedia applications using extensible software and hardware that supports multiple standards for communication, processing and presentation of these services and content. Multimedia applications including DVD home theatre, Video-on-Demand, and high-powered gaming are also an integral part of Motorola's Streamaster technology. Motorola's Streamaster architecture offers the services, system solutions, and video communications and entertainment expertise to allow operators to penetrate the converging market of the new millennium.

"The combination of iMagicTV's DTV Manager and Motorola's Streamaster technology is powerful for telecommunications companies around the world looking for profitable, easy and fast ways to deliver interactive digital TV services to consumers," said Jacqueline Beauchamp, General Manager of Motorola's Multimedia Systems Division. "Our goal is to provide telcos with a variety of solutions, enabling them to select the best solution for their application, and the best solution available, giving them the differentiating features they need to be competitive in the television marketplace."

About iMagicTV
iMagicTV, recently named one of the top 50 high-tech start-ups to watch on the East Coast of North America by Red Herring Events, is an innovative software company providing digital television solutions to telcos worldwide. The company has developed DTV Manager software for telcos that helps them deliver digital TV to consumers over their existing copper infrastructure via high-speed broadband networks including ADSL and VDSL technologies.

Established in 1998, iMagicTV maintains its headquarters in Saint John, New Brunswick, Canada and has offices in Cambridge (United Kingdom), Denver (Colorado) and Atlanta (Georgia). For more information on iMagicTV and its innovative and unique television solution, visit www.imagictv.com.

About Motorola
As the world's #1 producer of embedded processors, Motorola's Semiconductor Products Sector offers multiple Digital DNA(tm) technologies which enable its customers to create "smart" products and new business opportunities in the networking and computing, wireless communications, transportation, and imaging and entertainment markets. Motorola's worldwide semiconductor sales were $7.4 billion (USD) in 1999.

Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communications solutions and embedded electronic solutions. Sales in 1999 were $30.9 billion. www.motorola.com

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Contacts:
Anne Marie Donadio
Lois Paul and Partners
781.238.5715
donadio@lpp.com

Andre-Marc Allain
iMagicTV
506.631.3043
amallain@imagictv.com

Betsy Hughes
Motorola Inc.
512.895.6503
Betsy.Hughes@motorola.com

Tabitha Bailey
Funky Puppy Public Relations
818.879.5135
Tabitha@funkypuppypr.com

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