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FOR IMMEDIATE RELEASE
BSQUARE Launches Updated Quick Start Package
with its CE Go! Program For Developers of Intelligent Computing Devices
BSQUARE's popular CE Go! program delivers a lower entry price and significant savings for a fast, easy start for manufacturers building Windows CE-based intelligent computing devices
BELLEVUE, WA, February 28, 2000 - BSQUARE Corporation (Nasdaq: BSQR) unveiled today its current startup package for developers of intelligent computing devices. The updated CE Go! Quick Start promotion packages BSQUARE products and services together with Windows CE licensing and Platform Builder to give original equipment manufacturers a fast start on the development of Windows CE-based intelligent computing devices such as set-top boxes, web pads, handheld computers, and others. The current package enables developers to begin device development with all of the essential tools at the entry price of $3,450, a cost savings starting at $995 for Microsoft and BSQUARE startup products and services.
"Now by purchasing our CE Go package, developers can get the components they need to begin device development immediately while realizing a substantial cost savings," stated Tom Schild, Vice President of Sales. "The combination of BSQUARE's training, BSQUARE's CE Xpress86 Kit, Microsoft's development environment and OS licensing, delivers a full-featured development solution for a fast implementation of Windows CE."
CE Go! Program Delivers Products, Training, and Value for Fast, Successful
Device Development
Available until April 30, the current CE Go! Quick Start Prototype Kit
enables developers to begin prototype development immediately on a new
intelligent computing device. The CE Go! Prototype Kit includes Microsoft
Windows CE Platform Builder version 2.12 Prototype Kit, 10 Windows CE
licenses, a free BSQUARE CE Xpress86(tm) Kit, and a $500 discount on
BSQUARE's offering of the Microsoft Official Curriculum Windows CE 5-day
training for $3,495, a saving of $995.
BSQUARE also offers packages for the Standard and Professional Kits for developers looking for more run-time licenses. The CE Go! Standard Kit includes the same elements as the Prototype Kit, although with 100 Windows CE licenses and $1000 off training for a total of $8,000, a saving of $1,495. The CE Go! Professional Kit increases the licensing level to 1000 licenses and includes free training for a total of $30,000, a saving of $3,495.
The elements included in the current CE Go! Quick Start package are a combination of Microsoft products and BSQUARE products and services. Microsoft's Platform Builder, the development environment for configuring Windows CE to an embedded system, includes the latest version of the Windows CE OS, a rich set of embedded development tools, a powerful integrated development environment (IDE), support for Microsoft run-time libraries, and sample code. The training included in the offer is hosted at BSQUARE's headquarters and is a 5-day Microsoft-official curriculum course, "Developing Embedded Solutions For Microsoft Windows CE." This intensive hands-on training includes discussion on the Windows CE architecture, customization, debugging, OAL and driver implementation, and more. This training course is normally offered at $3,000.
Also included in the CE Go! Quick Start package is a free platform development kit from BSQUARE, the CE Xpress86 Kit, normally sold by BSQUARE for $495. These platform development kits offer a fast start into device development by including the bootloader, OAL, and device drivers needed to load and run Windows CE on any PC, immediately.
CE Go! Quick Start packages are available for purchase exclusively in North America.
About BSQUARE
BSQUARE Corporation (Nasdaq: BSQR) is a dynamic software company working
with Fortune 500 companies to enable the age of intelligent computing
devices. Specializing in Windows CE and Windows NT, BSQUARE supplies
software products and services for the development and use of PC Companions,
Internet appliances, industrial automation devices, Windows-based terminals,
and other intelligent computing devices. BSQUARE's expertise in embedded
Windows is derived from years of contributing to the development of the
Windows CE operating system, from serving as a Microsoft preferred provider
of Visual Tools for Windows CE, and from in-depth experience with Windows
NT. BSQUARE is a Microsoft-sanctioned systems integrator and distributor.
For more information, visit BSQUARE at http://www.bsquare.com/cego or call 888-820-4500.
Contact:
Michelle Manson
BSQUARE
Tel: 425-519-5900
press@bsquare.com
# # #
BSQUARE is a registered trademark of BSQUARE Corporation. All names, product names, and tradenames are trademarks or registered trademarks of their respective holders. All pricing is effective as of the date of this release and subject to change at any time without notice.
This release contains forward-looking statements relating to our sales that are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. The words "believe," "expect," "intend," "anticipate," variations of such words, and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Factors that could affect BSQUARE's actual results include adverse changes in BSQUARE's relationship with Microsoft, a decline in the market for Windows CE-based intelligent computing devices or the failure of such market to develop as anticipated, delays or announcements of delays by Microsoft of Windows CE product releases, unforseen revisions to the pricing of Microsoft products resold by BSQUARE, risks associated with fixed-fee contracts, competition and intellectual property risks. A more detailed description of certain factors that could affect actual results include, but are not limited to, those discussed in BSQUARE's Quarterly Report on Form 10-Q, in the section entitled "Risk Factors." Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. BSQUARE undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.
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