Ford Advertising On TV Guide IPG: Gemstar-TV Guide makes 18-month advertising deal with Ford and J Walter Thompson
to make Ford the first long-term automotive category advertiser on the Gemstar-TV Guide interactive program guide platform
(30MAY01) (Adweek.DJ) (related.links:
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In the first related news item, Ford Motor Company's Ford Division marketing
communications manager Rich Stoddard is quoted as stating, "This partnership allows us (Ford Division) to test a variety of new
technologies and experience the capabilities of what interactive TV can do for us." Gemstar-TV Guide media sales president
Jeffrey Mahl is also quoted as stating, This is a milestone in the birth of a brand-new media that is destined to become a major
force in the advertising industry." (Note: The first related news item which is the Gemstar-TV Guide news announcement shows
a date of May 15, 2001, while the second news item which is the Business Wire version of the news announcement shows a date
of May 31, 2001.) For other recent IPG and interactive schedule-related advertising
news including news about Lexus advertising on TiVo IPreview interactive television schedules to link up Lexus-sponsored TV
shows, click here.