Surviving TiVo Commercial Skipping With Product Placement: M2 Universal president Hugh Dow says
integrating commercial product presence into the content of TV shows will become of more interest
(21MAY01) (Strategy)
Strategy magazine quotes M2 Universal president Hugh Dow as stating, "[A]s advertisers become more concerned about
conventional commercial avoidance by viewers [using TiVo-type devices], I think areas where a commercial presence can
be integrated into the content of the program itself will become of more interest. We saw some very powerful examples of this
in Survivor, for example, where there was to my mind extremely effective and extremely relevant product placement." One example
that Dow is apparently referring to is the Target department store logo on a cargo box, with various products inside
the box, that was parachuted to the "Survivor" camp in the recent "Survivor: The Australian Outback" television show broadcast
on CBS TV.
TiVo Video File-Sharing And Tweaking Devices: EnjoyWeb develops technology to allow TiVo and other personal video
recorders to receive shows-on-demand via the internet (19MAY01) (MSNBC.AP)(alt.link)(alt.link)
The news item from the Associated Press (AP) is about enthusiasts who do hardware hacking and the companies that are following
them. The AP quotes David Beckemeyer, who hacked a TiVo by adding an ethernet port for high-speed internet connections
to get TiVo guide data without making phone calls, as stating, "Ultimately guys like me are all probably a sign of things to come."
The AP reports that "hackers come up with functions before market demand justifies manufacturers adding them" and that
installing "an Ethernet port could, for example, pave the way for file-sharing, allowing TiVo users to find the 'Buffy the Vampire Slayer'
episode they missed on the unit of another TiVo owner." With regard to the shows-on-demand file-sharing technology, the AP cites
EnjoyWeb CEO Yangbin Wang as indicating his company would only use the file-sharing technology for TiVo and other PVRs with
partner companies for legal distribution of content. You can click here to
check out EnjoyWeb. And you can click here for past video file-sharing news.
More TiVo News: Good reviews don't help to sell TiVo to consumers who don't get it or who don't want to pay for it
(21MAY01) (NYPost)
The New York Post reports, "The popularity of TiVo and PVRs has not grown as quickly as had been expected - for a few
reasons. For one, TiVo's hard to advertise because it's tough to sum up all its attributes.... Another big problem is that TV viewers
can be a passive lot - not easily prodded off the couch to explore their options." The New York Post cites UBS Warburg
director Thomas Eagan as indicating, "Salespeople have been pushing DVDs much more than PVRs because the digital discs
are easier for people to understand." Another reason cited by the Post is that the consumer has to buy a TiVo box and then pay
a monthly subscription fee. Elsewhere, and related to this with cable and satellite TV companies providing
or selling boxes, AustralianIT quotes Austar interactive services manager John Paul as stating, "If you operate under a retail model
your take-up will never ever be the same or approach what you do if you were heavily subsidising."
Ruel's Spotlight Website: Byron Allen's on-demand celebrity interviews and telewebber walled garden
(20MAY01) (EntertainmentStudios)
This is a very smart video website featuring celebrity interviews from Byron Allen's various syndicated television
shows. Click here for
"Entertainers with Byron Allen" and here
for "Kicking It with Byron Allen" and here
for "The American Athlete." Each episode of Byron Allen's different television shows consists of several interviews that last several
minutes each. All of those interviews make up a good-size library of short videos to browse through. And each interview is linked to
products related to the celebrity such as books, CDs, and videotapes featuring the celebrity. Although this is a telewebber
website on the open internet, this is a good simple example of a "walled garden" linked to a video library with the very powerful
celebrity attraction. On Byron Allen's television shows, there is a persistent bottom-up graphic that shows up during each show
telling telewebbing TV viewers to go to his company's EntertainmentStudios.com website.