Horowitz Associates Releases State of Broadband Urban Markets Report: Horowitz Associates' Alisse Waterston PhD says
bringing the TV and the computer together is a great opportunity in 'converged' urban markets (10MAY01) (Horowitz)(alt.link)(related.link)
The news announcement quotes Horowitz Associates cultural research division chief Alisse Waterston PhD as stating,
"Watching and listening to real people interact with their media tools reveals a disjuncture between behavior and perception.
The TV is core, but it's also an object of derision; in some ways perceived as demonic, all the while it is 'King of the House.'
On the other hand, computers and the Internet are held up high - exalted and receiving nearly unqualified endorsement.
The urban stories uncovered by the ethnographers offer the prospect of bringing the TV and the computer together, both
physically and symbolically, no small task but a great opportunity in 'converged,' urban spaces." The news announcement states,
"Multicultural consumers and young people show the highest interest in interactivity" with the top interactive TV features of interest
to such consumers to include internet-on-TV (surfing websites), email-via-TV, chat-via-TV, and interactive games.
Independent Development Group expects videogame industry to reach highs during next five-year
videogame console life cycle (10MAY01) (Videobusiness)(related.link)(related.link)(related.link)(related.link)
Video Business quotes Independent Development Group (IDG) president Anton Bruehl as stating,
"The money being thrown at the gaming industry by the three titans, Sony, Nintendo and Microsoft, as well as third-party
publishers, will be unprecedented. By year two or three of the next-generation console's life cycle, when the unit prices
drop to around $149 or lower, we believe the gaming industry will expand further into the mass market than it ever has in
its 20-year history." Video Business also cites a new report from IDG as indicating "the DVD-movie playback capabilities
of Xbox and PS2 may help these consoles penetrate up to 55% of U.S. households...." and that IDG believes it is "possible for
three systems [Playstation 2, Xbox, and Gamecube] to thrive for at least two to three years and perhaps for the complete
duration of this next generation cycle."
PC Users Do Watch TV: MediaVest Worldwide finds PC owners watch more primetime television (09MAY01) (MediaLife)
Media Life magazine quotes MediaVest Worldwide assistant media research director Mark Hudson as stating, "[P]eople 18-49
may be shunting their computer usage in favor of TV and using the computer later or earlier. But they are definitely watching more primetime." Media Life also quotes MediaVest Worldwide vice president and associate media research director Anna Marie Recco
as stating, "There’s a lot of buzz in the industry that people who have a PC don't watch TV and that time-spent is down. Even though
the HUT level - households using TV - is slightly lower, [PC owners] are watching primetime and you are reaching more of them. It
implies that they are sitting down and making the time to watch their shows."
New Set-Tops: Scientific-Atlanta unveils Explorer 4100 home gateway and Explorer 3100HD digital set-top at Cable-Tec
Expo's Annual Engineering Conference (09MAY01) (SciAtl)(alt.link)
The news announcement quotes Scientific-Atlanta's Subscriber Networks president Dr. H. Allen Ecker as stating,
"Our new Explorer 4100 home gateway is designed to support wired and wireless connectivity to link TVs, PCs, PDAs,
phones, and other Internet appliances in the home with Scientific-Atlanta's fully interactive digital network, while our new
Explorer 3100HD digital set-top is designed to meet growing consumer demand for high definition television. As consumers
install two, even three, set-tops in their homes, the interactive strategy behind our Explorer digital set-tops enables them to
access a broad, new level of entertainment, information, and communication services. That deeper digital penetration is
expected to result in higher consumer satisfaction, lower churn, and increased revenues for cable operators."