Embrace The Digital Future: Jonathan Pegg says perhaps the pieces in the digital television puzzle will finally begin to
fit together (23APR01) (NAB2001Daily)
Writing for the NAB2001 Daily News, Jonathan Pegg writes, "While digital television affords broadcasters a host of new opportunities, the transition to
digital has not always been easy. Over-the-air broadcasters face audiences that are migrating to other avenues. The industry
is still struggling with how to use the Internet for streaming opportunities, and is also keen to explore how interactive television
can capture viewers and increase revenues." Pegg goes on to write, "However, 185 stations are broadcasting DTV and with
the reaffirmation of the 8-VSB standard, perhaps the pieces in the DTV puzzle will finally begin to fit together."
Promoting Digital TV To Try To Get Consumers To Embrace The Digital Future: Consumer Electronics Association and
National Association of Broadcasters seek to further increase consumer awareness of digital television by launching
television and print advertising campaign in Fall 2001 (22APR01) (NAB2001Daily)(related.link)(related.link)(related.link)(related.link)(related.link)(related.link)(related.link)
The news item from the NAB2001 Daily News quotes Consumer Electronics Association (CEA) president
and CEO Gary Shapiro as stating, "We are going to get to digital technology as a country. It's a question of how to
get the consumers interested." In the related link, Reuters quotes National Association of Broadcasters president
and CEO Edward Fritts as stating, "DTV offers consumers better picture quality and a plethora of new services that
will be free of charge to viewers. This promotional effort will both educate consumers about the benefits of digital
and high-definition television and serve as a reminder that DTV's time has come." Reuters quotes Shapiro as
stating, "Consumers have overwhelmingly embraced the digital experience. Our research shows as more and
more consumers purchase DTV products, they are looking for high-quality, high-definition TV programming."
In the first related link, a joint CEA-NAB news announcement states, "The promotional campaign, which will rollout this
fall, is expected to be unveiled in a few markets, yet to be determined, and then rollout into more markets in 2002."
In the third related link, another NAB news announcement states there is a new DTVweb.org website for the DTV promotion.
Tune Out To Tune In: Cutting back on TV for kids who don't think they watch too much TV
(link.changes) (23APR01) (UnionTrib)
The San Diego Union Tribune article, which is entitled "Tune out to tune in: Cutting back on TV gives kids
a clearer picture in school," cites the TV-Turnoff Network as providing the following statistics about
TV watching for children in the US: (1) children ages 2 to 17 watch TV an average of 19 hours and
40 minutes per week; (2) 73% of parents would like to limit their children's TV watching; (3) the average youth
watches television 1023 hours per year versus spending 900 hours studying in school; (4) there's a
1 in 12 chance that a parent requires children to do homework before watching TV; and (5) 61% of children
ages 8 or older say they have no rules for watching TV. The TV-Turnoff Network is a nonprofit organization
founded in 1994 that promotes turning off the television set. You can click here
to check out the TV-Turnoff Network. If it's any coincidence since this is NAB 2001 week, well, April 23-29
is supposed to be "National TV-Turnoff Week." See the next news item.