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Free ISP For PCs Broadcasts TV Commercials: GoConnect plays television ads via GoTrek application on free ISP for PCs
in Australia (20FEB01) (IT)
I.T. quotes GoConnect managing director David Tam as describing GoTrek as something that came out of "what do we need to have on the Internet to get some serious money" instead of using conventional banner ads. I.T. goes on to quote Tam as stating, "Television is the most expensive and lucrative form of advertising. I thought that if we could get a share of that, then we had a chance of serious revenue. If we couldn't get it, then there was no point of being in the game at all."
Winfire does something similar in the US for its FreeDSL subscribers. And the free NetZero dial-up ISP in the US also ocassionally plays a TV commercial, video, or flash animation on a small "NZTV" screen during the login process. The free Spinway-BlueLight dial-up ISP in an early version of its software before it was bought out by Kmart also played a TV commercial for Kmart during the login in the US. -
Home Media Networks Ltd launches ShowShifter software for turning PC into TiVo-like digital media gateway
with FarView user interface technology designed for close-up and distance watching of home video entertainment
(14FEB01) (ShowShifter)
The news announcement quotes UK-based Home Media Networks Limited co-founder and CEO Colin Tinto as stating, "For the first time, ShowShifter gives consumers a real alternative to hardware based PVRs like Replay and TiVo. ShowShifter has been designed from the ground up to integrate all digital media formats, and with its revolutionary FarView user interface technology, it looks great from a distance as well as close up." -
LG Electronics and labor union cooperate in market research, production, sales, and marketing of 29-inch flat-screen digtal TV
(20FEB01) (KoreaHerald)
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Humax gets $20M deal to supply digital TV set-tops to Valaiscom for digital TV satellite subscribers in Switzerland
(20FEB01) (KoreaHerald)
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Digital Hollywood Broadband, "Technology & Content to Change the World," March 5-8, 2001,
San Jose Convention Center, California (19FEB01) (DigitalHollywood)
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TV Coupons: RespondTV and Catalina Marketing Corporation announce partnership to provide
targeted-interactive television advertising and paperless coupons (18FEB01) (RespondTV)
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The news announcement quotes RespondTV president Richard Fisher as stating, "The implications of this capability are incredible. We are thrilled to provide consumers with yet another compelling reason to interact with television commercials, while offering this unique direct response and promotional opportunity to advertisers and retailers." The news announcement also quotes Catalina Marketing research and development vice president Eric Williams as stating, "Given the ease of use for the consumer, Catalina Marketing believes in the potential of reaching consumers through the television medium. It is just one more way for us to communicate to consumers in a targeted manner, which has become the cornerstone of our business." -
TV Credit Card Purchases: TV viewers buying goods via interactive television using MasterCard during
ICE Interactive's testing in Orange, Australia (12FEB01) (ICE)
The news announcement quotes MasterCard International marketing director Natalie Baker as stating, "MasterCard is very pleased to be involved in this innovative trial. Australians have proven time and time again to be 'early adopters' of technology. The ability for payments to be made via iTV has been available for less then five days and already, the consumer response has been extremely positive and we are confident the interest will increase as more consumers try out the new, one-of-a-kind service." To make credit card purchases, "the user clicks through to the MasterCard Exclusives page from the banner advertisement, television commercial prompt or the shopping ichannel." -
ACTV signs agreement to acquire Intellocity (15FEB01) (ACTV)
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Millennium Digital Media provides new digital TV service package with set-top box, interactive program guide,
29 Starz Encore movie channels, 25 digital basic networks, PPV, and digital music channels for its cable subscribers
in Anne Arundel County, Maryland (19FEB01) (PRN)
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- CPRM Proposed: IBM, Intel, Matsushita, and Toshiba make proposal for developing Content Protection for Recordable Media (CPRM) system for playing encrypted content on only CPRM-compliant playback devices to help prevent digital copying of video and audio on PCs (19FEB01) (Independent)
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CPRM Withdrawn: Intel withdraws CPRM proposal criticized as stealth crippleware that would put copy protection on harddrives
(22FEB01) (TheRegister)
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Second Annual Interactive TV & Mobile Games conference, February 19-21, 2001, One Whitehall Place, London
(19FEB01) (AccessConf)
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Two Way TV games channel completes UK national roll-out on Telewest (19FEB01) (Waveguide)
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Sega.com and GigaMedia quit online gaming pact for Taiwan (19FEB01) (Newsbytes)
Newsbytes reports, "The service was to include a local version of Sega Net and a subscription-based online gaming service with Internet access through Sega Dreamcast consoles or a PC," but Sega.com and GigaMedia "agreed to let a letter of intent ... to expire" due to Sega's restructuring and exit from the videogame console business. -
Mobile Entertainment Based On TV Game Show: Motorola and Codeonline announce wireless game
"Who Wants To Be A Millionaire?" for play on mobile wireless devices (19FEB01) (NYTimes.PRN)
The news announcement reports, "Under the arrangements, Motorola will distribute the popular Who Wants To Be A Millionaire? game for mobile phones in all key European markets using localised versions of the game.... Mobile Who Wants To Be A Millionaire? will be available in at least 20 languages with localized content." - Related: Motorola and Codeonline announce alliance to bring well known games and entertainment to mobile devices (12FEB01) (Codeonline)
- Sega and DoCoMo to develop network to connect arcade games and videogame consoles to i-mode mobile phones (20FEB01) (FT)
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Sony and DoCoMo to create online games for i-mode phones (29JAN01) (CNET)
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More Online Videogame News: VentureTech completes purchase of GameCasters for transaction-based
interactive entertainment games on videogame machines, ATMs, public pay phones, and other devices (16FEB01) (VTEH)
According to a FAQ on the VentureTech purchase of GameCasters, "VentureTech has been seeking a high growth business opportunity where it would have proprietary technology." VentureTech is getting out of the online gambling business because of an unprofitable restrictive legal environment and was now instead getting into the transaction-based business of online videogames via "transaction units" of videogame machines, ATMs, public pay phones, and other devices. -
Super Bowl HDTV News Item: Motorola Broadband Communications Sector takes credit for providing
DigiCipher II High-Definition and Standard-Definition digital transmission equipment to CBS TV for
recent digital broadcast of Super Bowl XXXV on January 28, 2001 (19FEB01) (NYTimes.PRN)
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Mark Schubin says approximately 165 broadcast television stations are transmitting digitally in the US and
approximately 165 of those stations are not complying with FCC digital television rules (16FEB01) (TVBroadcast)
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A Believe-It-Or-Not Very Silly, Stupid News Item: Australian man marries his living-room 42-inch Sony TV set
in Melbourne, Australia (12FEB01) (MediaLife)
Media Life quotes Mitch Hallen as stating, "So I feel I'm better off marrying it rather than another damn woman. One day it just came to me in a thunderbolt - my telly's the best companion I've ever had. This is one wife who won't nag me." -
Michael Grotticelli looks at Sony stepping back from ePlatform interactive television group in Japan
(16FEB01) (TVBroadcast)
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Building An Empire Of Digital Cinema Theaters: Oil billionaire Philip Anschutz is in the market for movie-theater chains with
plans for digital distribution of latest movie releases in the US (14FEB01) (TheStandard)
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Grammys On CBS & WebTV Plus: CBS TV and Microsoft WebTV to present "The 43rd Annual GRAMMY Awards" with
interactive content on WebTV Plus on Wednesday, February 21, 8-11 PM EST/PST (16FEB01) (Microsoft)
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The news announcement quotes CBS Entertainment strategic planning and interactive ventures vice president David Katz as stating, "The GRAMMY Awards is the perfect program for interactive television. Music fans are passionate about the performers and personalities they follow. Interactive TV will enhance their viewing experience by offering fans access to pertinent and unique additional information." Microsoft WebTV Networks president Bruce Leak is also quoted as stating, "We're thrilled to make interactive television available on the GRAMMYs, one of the biggest shows in television during the year. Working with CBS gives us the opportunity to explore a whole new area of programming."- Many Of The 12 Million British Homes Subscribing To Digital TV Don't Know They Can Go Online: Continental Research says "serious educational marketing" is needed as shown in findings that only 5 million subscribers know they have internet on their digital TV sets and only 0.9 million actually use any online services via TV (16FEB01) (ContinentalResearch) (related.link)
Continental Research also found 23% of digital TV viewers purchased a pay-per-view movie, 14% played a computer game, 4% shopped online via TV, and 2% have used TV banking.- UK E-Minister Patricia Hewitt buys £399 widescreen integrated digital television set at Argos after old TV fell apart (16FEB01) (TheRegister)
In US dollars, £399 (GBP) is the same as $577.95 (USD). You can click here for a universal currency converter to see how much £399 is in other currencies.- Freeserve begins cross-platform advertising for Freeserve-branded Bush Internet TVs and set-top boxes in UK (16FEB01) (Netimperative)
Netimperative quotes Freeserve advertising sales director Caroline Pathy as stating, "The level of interest from our existing advertisers as to the possibilities available on this medium, combined with strong subscriber growth, has proved to us that internet TV advertising is set to be one of the interactive advertising focuses of this year." Netimperative also quotes Pathy as stating Freeserve is "working with a number of house-hold names to assess the medium's potential and its reach and will be advertising on the portal over the coming months."- Related: Letters indicate internet advertising may have the same branding effect as with TV advertising so don't expect impulse clicks to be overwhelming (16FEB01) (UpsideToday)
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- Many Of The 12 Million British Homes Subscribing To Digital TV Don't Know They Can Go Online: Continental Research says "serious educational marketing" is needed as shown in findings that only 5 million subscribers know they have internet on their digital TV sets and only 0.9 million actually use any online services via TV (16FEB01) (ContinentalResearch) (related.link)
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